---
title: Fractional CMO in Raleigh-Durham | Matthew Deal
description: "Fractional CMO services for growing companies: marketing strategy, paid media, lead generation, and marketing ops. Senior leadership, no full-time hire."
image: https://matthewdeal.com/hubfs/Matthew%20Deal%20Featured%20Graphic-%2001.jpg
---

[![Matthew Deal](https://matthewdeal.com/hs-fs/hubfs/Logo/Matthew-deal-logo-new-01.png?width=250&height=47&name=Matthew-deal-logo-new-01.png "Matthew Deal")](https://www.matthewdeal.com?hsLang=en)

- Consulting 
    - [Marketing strategy](https://matthewdeal.com/services/marketing-strategy)
    - [Paid media strategy and design](https://matthewdeal.com/services/paid-media-strategy)
    - [Lead Generation](https://matthewdeal.com/services/lead-generation)
    - [Marketing Operations Optimization](https://matthewdeal.com/services/marketing-operations-optimization)
- [Blog](https://matthewdeal.com/blog)
- [About Matt](https://matthewdeal.com/about)
- [Vaulted](https://vaulted.c)

[Get in touch](https://matthewdeal.com/contact?hsLang=en)

# Meet your next fractional CMO Big-picture marketing for your brand

Matt Deal is a seasoned marketing strategist and operations leader with an expansive background that includes SaaS, fintech, CPG, construction, proptech and more. He can understand the goal, develop a plan, and implement the work with measurable results.

[Consulting](https://matthewdeal.com#consult)

![blue-half-arch-banner-graphic-02](https://matthewdeal.com/hs-fs/hubfs/Banner/blue-half-arch-banner-graphic-02.png?width=1400&height=362&name=blue-half-arch-banner-graphic-02.png)

![happy-client-image-01](https://matthewdeal.com/hubfs/Graphics/happy-client-image-01.jpg "happy-client-image-01")

### Why Fractional Marketing Leadership & Strategy?

Strategic marketing leadership exactly when and where you need it. That's why you hire a fractional CMO: high impact, clarity, no full-time cost, and actionable results.

Because you want to drive revenue, enhance your brand positioning, and align seamlessly with company goals—without the commitment of a full-time hire.

With revenue expectations on the line, there's no time for learning curves. Choose a trusted leader with the experience to deliver results from day one.

![Marketing-Strategy-icon-01](https://matthewdeal.com/hubfs/Icon/Marketing-Strategy-icon-01.svg)

### Custom marketing plans

What is the goal? What assets are in play? What budget do you have? Matt can work alongside you to diagnose, design, and measure what matters most.

[Learn more](https://matthewdeal.com/services/marketing-strategy?hsLang=en)

![Growth-and-Performance-Marketing-icon-01](https://matthewdeal.com/hubfs/Icon/Growth-and-Performance-Marketing-icon-01.svg)

### Paid media strategy and design

From Google Ads to LinkedIn campaigns to paid contributed content, make sure every marketing dollar is accounted for.

[Learn more](https://matthewdeal.com/services/paid-media-strategy?hsLang=en)

![Lead-Generation-icon-01](https://matthewdeal.com/hubfs/Icon/Lead-Generation-icon-01.svg)

### Get more leads for your business

Where do your customers come from, and how do you find more? It's not about a number, it's about qualification.

[Learn more](https://matthewdeal.com/services/lead-generation?hsLang=en)

![CRM-optimization-icon-01](https://matthewdeal.com/hubfs/Icon/CRM-optimization-icon-01.svg)

### Marketing operations optimization

From HubSpot to Apollo to GA4, systems are only as good as their setup. Are you using everything your tech stack can do, for exactly what you need?

[Learn more](https://matthewdeal.com/services/marketing-operations-optimization?hsLang=en)

![arrow-top-to-bottom-left-01](https://matthewdeal.com/hubfs/Icon/arrow-top-to-bottom-left-01.svg)

## About Matt

Matt brings strategic vision and hands-on marketing expertise to your team on a flexible, fractional basis. With years of experience driving growth and bringing brands to life, he’s known for taking smart risks and focusing on what truly matters for your business—even if that means ignoring popular opinion. Matt delivers CMO strategy and leadership on a flexible, cost-effective basis.

[Meet Matt](https://matthewdeal.com/about?hsLang=en)

![Matt-headshot-graphic-green-track-01](https://matthewdeal.com/hs-fs/hubfs/Graphics/Matt-headshot-graphic-green-track-01.png?width=824&height=858&name=Matt-headshot-graphic-green-track-01.png)

![green-circle-graphic-01](https://matthewdeal.com/hubfs/Icon/green-circle-graphic-01.svg)

![Christine Norris](https://matthewdeal.com/hs-fs/hubfs/christine-norris-kid-spark-education.jpg?width=503&height=503&name=christine-norris-kid-spark-education.jpg)

He brought clarity on day one

Matthew brought clarity on day one, partnering with our leadership team as a consultant to turn broad goals into a focused plan and weekly cadence. He sharpened messaging, prioritized channels, and stood up demand motions we could execute quickly. He tightened our CRM—lead flow, reporting, and handoffs—and connected SEO and marketing automation to sales for true closed-loop tracking. Most importantly, his marketing strategy produced real, qualified revenue and leads for our team. Matthew moves easily from strategy to details and keeps everyone aligned on outcomes.

 Christine Norris, Vice President of Client Support

Kid Spark Education

![Lauren Walker](https://matthewdeal.com/hs-fs/hubfs/1726868371289.jpg?width=800&height=800&name=1726868371289.jpg)

He understand our goal and worked backwards from there

Marketing does not happen in a vacuum. Matt is more than an expert on lead generation. He is thought partners who want to best understand the goal and work backwards from there. When you need to understand where the business comes from what what channels deliver results, Matt and team are prepared to dive into the data alongside you, extracting intelligence from what you did and strategy about going forward.

 Lauren Walker, Chief Marketing Officer

Coworks

![Paulina Szuszkiewicz-headshot-01](https://matthewdeal.com/hs-fs/hubfs/headshot/Paulina%20Szuszkiewicz-headshot-01.jpg?width=800&height=800&name=Paulina%20Szuszkiewicz-headshot-01.jpg)

You will not regret working with Matthew!

Matthew is one the most to-the-point, clear, and goal-oriented people I know. He's helped me immensely with HubSpot CRM implementation, lead migration, hooking up ZoomInfo and Active Campaign to HubSpot, some content creation and paid ads (Google Ads). I recommend Matthew 100% without hesitation - his skill set is amazing and it will be an investment you will NOT regret.

 Paulina Szuszkiewicz

Ratio CPA

![Chris Walker](https://matthewdeal.com/hs-fs/hubfs/headshot/Chris-Walker-headshot-01.jpg?width=400&height=400&name=Chris-Walker-headshot-01.jpg)

Matthew Deal is a phenomenal marketer. We’ve worked on numerous acquisition and demand generation campaigns.

Matt is 100% the first call I make when a new project comes in to help strategize and build an executable plan that will help the client focus their budget and maximize their success. He is one of the rare marketers, that is both creative and technical, and can strategize and execute.

 Chris Walker

Retaliate 1st

![light-bulb-as-an-idea-01](https://matthewdeal.com/hubfs/Graphics/light-bulb-as-an-idea-01.jpg "light-bulb-as-an-idea-01")

## Vaulted

Our team of strategists, creatives, and specialists are dedicated to the relentless pursuit of the next level of innovation. Our unique approach combines human-centered solutions with data-driven insights to deliver unmatched results for our clients.

For us, every partnership is a promise to deliver the very best services that tell your story and achieve your goals. We take immense pride in our work — because our story is all about telling yours.

![vaulted-and-matthew-deal-logo-01](https://matthewdeal.com/hubfs/Graphics/vaulted-and-matthew-deal-logo-01.png "vaulted-and-matthew-deal-logo-01")

[Visit Vaulted](https://vaulted.co/)

## A Free Marketing Consultation Awaits You

Get a  30-minute consultation about your current marketing challenges and how Matt’s fractional CMO services can fit into your organization. 

![marketing-consultation-graphic-01](https://matthewdeal.com/hs-fs/hubfs/Graphics/marketing-consultation-graphic-01.png?width=630&height=830&name=marketing-consultation-graphic-01.png)

## Brands

![Tutoring-Club-logo-01](https://matthewdeal.com/hs-fs/hubfs/Logo/Tutoring-Club-logo-01.png?width=420&height=109&name=Tutoring-Club-logo-01.png) ![firstech-logo-01](https://matthewdeal.com/hs-fs/hubfs/Logo/firstech-logo-01.png?width=429&height=91&name=firstech-logo-01.png) ![KidSpark-Education-logo-02](https://matthewdeal.com/hs-fs/hubfs/Logo/KidSpark-Education-logo-02.png?width=420&height=109&name=KidSpark-Education-logo-02.png) ![Foodsmart-logo-01](https://matthewdeal.com/hs-fs/hubfs/Logo/Foodsmart-logo-01.png?width=422&height=82&name=Foodsmart-logo-01.png)

## Blog

[Read More](https://matthewdeal.com/blog?hsLang=en)

 01 [Costs](https://matthewdeal.com/blog/tag/costs?hsLang=en)

### [How Much Does a Fractional CMO Cost? (Real 2026 Rates)](https://matthewdeal.com/blog/fractional-cmo-cost?hsLang=en)

Fractional CMO cost typically runs $5,000-$15,000 per month, with entry engagements near $3,000. Scope, cadence, and stage set the number, not the...

 02 [Marketing Technology](https://matthewdeal.com/blog/tag/marketing-technology?hsLang=en)

### [Is a HubSpot Expert Worth It? 7 Reasons to Hire One](https://matthewdeal.com/blog/is-a-hubspot-expert-worth-it?hsLang=en)

A HubSpot expert reads your data to build the route that actually fits, not a template. Here are 7 reasons hiring one is worth it—and when it isn't.

 03 [HubSpot](https://matthewdeal.com/blog/tag/hubspot?hsLang=en)

### [What a HubSpot Consultant Actually Does (And Why You're Pricing It Wrong)](https://matthewdeal.com/blog/what-a-hubspot-consultant-actually-does-and-why-youre-pricing-it-wrong?hsLang=en)

Paying for HubSpot but not getting the most out of it? What a HubSpot consultant actually does, what it costs, and how to pick the right one.

![Matthew-Deal-Logo](https://matthewdeal.com/hs-fs/hubfs/Logo/Matthew-Deal-Logo-Icon-01.png?width=363&height=300&name=Matthew-Deal-Logo-Icon-01.png)

<https://www.instagram.com/matthewdeal/> [![Linkedin](https://matthewdeal.com/hubfs/Icon/Linkedin-icon-01.svg)](https://www.linkedin.com/in/amatthewdeal/)

## Services

- [Marketing Strategy](https://matthewdeal.com/services/marketing-strategy?hsLang=en)
- [Paid media strategy and design](https://matthewdeal.com/services/paid-media-strategy?hsLang=en)
- [Lead Generation](https://matthewdeal.com/services/lead-generation?hsLang=en)
- [Marketing Operations Optimization](https://matthewdeal.com/services/marketing-operations-optimization?hsLang=en)

## Resources

- [Blog](https://matthewdeal.com/blog?hsLang=en)
- [About Matt](https://matthewdeal.com/about?hsLang=en)
- [Vaulted](https://vaulted.co/)

[Get in touch](https://matthewdeal.com/contact?hsLang=en)

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